Finding Product Market Fit - Deepstash
The PMF Report Card

John Danner of Dunce Capital created it as a way to track the progression of a startup from ideation to Series A. The stages are benchmarks for measuring product market fit:

  • The magic re...

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Finding Product Market Fit

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The Milestone: Get a small number of users very excited by your product, to experience ‘the magic’ of the approach. 

The magic is that moment when your user mentally puts tog...

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The Milestone: 80% of top of funnel users retain day 7 (i.e. come back at least one more time in the first week).

If your users aren’t retaining day 7, it’s likely that the s...

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The Milestone: 65% of users should retain d30.

The simple math of organic user acquisition is that you need very high day 7 and day7->day30 retention to grow. A high (but ach...

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The Milestone: Find a channel that can generate 1000 new users a week for you.

Before you waste your money, don’t do this with paid. Do the hard work to find...

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The Milestone: You need to grow payers by 20% MoM organically.

That seems a bit insane until it doesn’t. You won’t maintain 20% MoM forever, but you should during seed or you...

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The Milestone: 80% of the top of the funnel should retain day 7. (same as magic, but now you are getting down in the dirt).

2 main components of activation usually result in ...

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The Milestone: Users should use your product daily.

For every product, there is a natural cadence which determines the number of times a user is going to use the product. Gen...

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The Milestone: 10% of top of funnel visitors become paid users.

Conversion to paid can happen at very different points in time and one app may require a very different conver...

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