Yes, Consumers Care if Your Product Is Ethical - Deepstash
Research on Consumer Morality

Some studies show that people want to believe that the products they buy support their values. Other studies found the opposite and even dismissed the idea of the ethical consumer....

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Yes, Consumers Care if Your Product Is Ethical

insight.kellogg.northwestern.edu

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An attitude-based approach makes it possible to identify what consumers view as a moral decision or not.

Research found that getting people to self-perceive their own...

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Consumers care about morality and reliably act on it. Positioning products in ways that support a consumer's sense of morality may potentially be an effective form of motivating consumer be...

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