Ideas from books, articles & podcasts.
Brand value is the aggregate result of perceptions and mindsets. It typically translates into quantifiable metrics such as sales volume, equity, audience size, and market potential.
All of the elements stated above allude to consumption, and therefore to a brand's sustainability performanc...
Brands implement sustainability because they either care - conforming to stakholder expectations - or comply with regulations; often a combination of both.
Sustainable investing enable individuals to select investments beased on values and personal priorities. More...
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Though more and more companies are adopting sustainability initiatives and goals, they must recognize how to engage consumers effectively. Social influence can be a powerful tool for encouraging consumers to adopt sustainable behaviors, but the tactic is most effective when others can observe the behaviors.
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