How to Turn Sustainability Into a Brand and Business Strength - Deepstash

Bite‑sized knowledge

to upgrade

your career

Ideas from books, articles & podcasts.

published 3 ideas

How to Turn Sustainability Into a Brand and Business Strength

entrepreneur.com

The Principles Behind Efficient Brand Sustainability

  • Taking a stance can help widen the addressable market. Socially-aware consumers don't just buy products, they buy the social, emotional, and functional stories behind products.
  • Long-term thinking is a competitive advantage in itself and ...

1

STASHED IN:

7

Brand Value

Brand value is the aggregate result of perceptions and mindsets. It typically translates into quantifiable metrics such as sales volume, equity, audience size, and market potential. 

All of the elements stated above allude to consumption, and therefore to a brand's sustainability performanc...

1

STASHED IN:

8

The Moral Motivations for Investing in Sustainability

Brands implement sustainability because they either care - conforming to stakholder expectations - or comply with regulations; often a combination of both.

Sustainable investing enable individuals to select investments beased on values and personal priorities. More...

1

STASHED IN:

6

0 Comments

Discover and save more ideas by creating a

FREE

Deepstash account.

Develop a

reading habit

, save

time

and create an amazing

knowledge library

.

GET THE APP:

MORE LIKE THIS

Though more and more companies are adopting sustainability initiatives and goals, they must recognize how to engage consumers effectively. Social influence can be a powerful tool for encouraging consumers to adopt sustainable behaviors, but the tactic is most effective when others can observe the behaviors.

4 IDEAS