How Twitter Applied the “Jobs to Be Done” Approach to Strategy - Deepstash

"Defining an organization from the perspective of the customer jobs it exists to solve often leads to valuable new insights about the competitive environment, risks, and opportunities, while expand...

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How Twitter Applied the “Jobs to Be Done” Approach to Strategy

hbr.org

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1. Expanding options for strategy and innovation with the use of customer-centric lens.

2. Investing in what matters most focuses the energy and efforts to ...

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