How Twitter Applied the “Jobs to Be Done” Approach to Strategy - Deepstash
The "jobs to be done" approach

The "jobs to be done" approach defines a business from the perspective of what brings value to a customer. A job can be a problem to solve ("repair my car") or a goal ("get into co...

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How Twitter Applied the “Jobs to Be Done” Approach to Strategy

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How an organisation defines its business will impact everything it does - what customers it serves, how it serves them, who are its competitors, what it considers as external force...

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A company should recognise the full set of jobs they are hired for. This information can be collected by gathering insights from customer interviews, observations of how people engage with your com...

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Once the jobs to focus on has been prioritised, the results are communicated throughout the company. It can provide a mechanism for allocating resources.

For example, when Twitter identif...

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  • Expanding strategic options and innovation. Jobs viewed from a customer's perspective allows for strategic development, reveals the real competition, and opens up growth oppor...

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