entrepreneur.com
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Identifying the skills needed for the future
Developing a growth mindset
Creating a culture of continuous learning
Donât go into this thinking you can do it solo. It might be your idea or your product, but youâre going to need help. In the first instance, you need help with publicity, so you might need to bring on board Brand Ambassadors.
These could be family or friends â preferably individuals with excellent social media footprints â who will spread the word and help get your brand exposure. If you know anyone with even minor celebrity status, see if they would come on board.
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87 reads
Donât go all out and simply launch it, make previews and build it up. Get people knowing that thereâs something special coming.Â
A little glimpse via Twitter, some hints on your Facebook page, a sneak peak picture on Instagram â create suspense and thrill around your product launch. This will drive curiosity and build buzz.
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68 reads
There are experienced, professional crowdfunding marketing agencies who can help you get things off the ground and build up that initial interest.Â
Itâs worth investigating these as they can provide great value for the money and accelerate your brand awareness. If youâre not experienced in online marketing yourself, a bit of expert help is a sensible investment.
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58 reads
Donât get your phone out for those promo pictures. You might have a multi-megapixel camera, but itâs not enough. Put aside some of your marketing budget for professional pictures.Â
It wonât cost as much as you might think, and youâll find the results far better than a DIY effort. Itâs tempting to go the cheap route until you see what you can get from an expert.
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53 reads
Video is the way to promote a product. The younger generation especially has embraced the likes of YouTube as their favored place to be for entertainment, and they will pay attention to a well-made video presentation or Vlog.
If youâre not up to speed, find someone who can produce video content for you â youâll make much more of an impact. Share videos via your social media feed and across all platforms for greater exposure.
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42 reads
Remember that youâre pitching for investors to put money into a fantastic new business or product that is going to result in great returns for them. Go into meetings or online chats with an attitude that says this is a great opportunity for the investor. You don't want to come off like you are desperate for money.Â
If you can show them that thereâs something exciting and rewarding here, that you can make it worth their effort to become involved, youâll stand a greater chance of landing the big money investors.Â
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42 reads
Keep the promises you make â not just to your investors, but to your customers. Todayâs consumer wants excellent customer service and nothing less.
If you promise delivery on a certain day, make sure it happens. It is easy to lose customers who expect what is offered and then have a poor experience.
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45 reads
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