How Amazon Brings Its Products From Ideas to Execution - Deepstash
Ultimate Guide to Reducing Churn

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How to analyze churn data and make data-driven decisions

The importance of customer feedback

How to improve customer experience

Ultimate Guide to Reducing Churn

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Determine who your user is

Determine who your user is

The first and biggest question you need to ask, before designing a product that can be used by everyone is 'whom are youΒ building for?'

When building their AstroBot Amazon made a list of potential user groups: software developers, business analysts, data scientists, designers, researchers, marketers. The product team reached out to potential users in those roles andΒ spoke withΒ them about their pain points and needs.Β 

On the basis of those conversations, the company determined that software developers were most likely to use the product.

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Test whether your assumptions are valid.

The best way to determine that their product is useful is to put it in front of the people most likely to use it. This can mean market testing, or it can meanΒ askingΒ people on your own team--ideally, those in roles it's designed for--to give it a go.

Treat your prototypes not as finished productsΒ but as conversation pieces. You'reΒ not only trying to findΒ faults in your design, but also validate that the use cases that you identified are correct and identify if there is something for the futureΒ that you can put on the road map.

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Understand how the product will grow.

It's important to have an idea of what your product will look like down the road.

Early stages ofΒ product design are whenΒ you should takeΒ stock of the features that didn't make it into your minimum viable product and store them away for later.

You should decideΒ at the onset what data points you'll use to measure the success of your product. These metrics are critical and help you decide what features to roll out later on, and will help ensure you have a product that keepsΒ users engaged for years to come.

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