The primary purpose of the welcome email is to confirm registration and welcome the new subscriber aboard. The welcome emails will show them the kind of company that you are. Moreover, it's the friendly message that will establish your relationship with them.

Welcome emails are critical to a successful relationship. These e-mails can hook a new subscriber with a single word, image, or personalization tactic. This could also include special offers and deals. 

1. Personalization - addressing new subscribers by name can inpsire their engagement
2. Engagement - tracking engagement will allow your business to send welcome emails to new subscribers at the optimal time for interaction
3. Introduction - a friendly greeting primes the reader to find the company likable
4. Expectations - briefly explain the benefits of subscribing and outline clearly what they can expect from the company
5. Perks - always give more than you ask and prioritize the subs well-being
6. Connection - the end of the welcome message is a great place to humanize your company and build connections