10 Facebook Ad Metrics Marketers Must Track - Deepstash
#1: Create a New Custom Report in Facebook Ads

Facebook ad metrics can be categorized into two: default and custome. The former already exists in Ads Manager while the latter is created ith different formulas in order to display data that isn't...

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10 Facebook Ad Metrics Marketers Must Track

socialmediaexaminer.com

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These 4 metrics that you should add will allow you to assess the website traffic that comes from your Facebook ad:

  • Link Clicks
  • CPC (Cost per Link Click)
  • Landing Page View...

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  • Total number of purchases
  • Purchase value (giving purchase conversion value)
  • Cost per purchase (giving cost per acquisition)
  • Purchase ROAS

The four purchase ...

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By adding these 2 custom metrics you will be able to gain additional insight beyond the default metrics that Facebook gives you:

  1. Average Order Value
  2. Sales Page Conversion 

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