How to Translate Foot Traffic Into Digital Sales - Deepstash

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How to Translate Foot Traffic Into Digital Sales

neilpatel.com

Different Types of Retail Traffic

Traffic refers to the number of people who comes into your store, including those who walk nearby. It is an important measure of retail success and naturally, the more foot traffic = the more chances there are to make sales.

The types of retail traffic include:

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PROs

- it allows businesses to see and interaact with customers personally

- can generate word-of-mouth advertising and repeat customers through recommendation

- enables face-to-face sales 

- allows customers to ask questionsdirectly and get immediate answ...

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PROs

- there is a constant flow of visitors to your store anytime even when you're sleeping

- it provides a targeted reach

- there are little to no geographical limitations

- tracking allows you to spot patterns and refine your marketing strategy

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8 Ways to Convert Foot Traffic Into Digital Sales

  1. Advertise your online presence
  2. Advertise Online-Only Sales
  3. Offer Free Shipping Discount Codes
  4. Offer Incentives for Connecting on Social Media
  5. Highlight Exclusive Online-Only Products
  6. Cross-promote with Other Store Owners
  7. Use In-Store Events

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How can I use my website for more foot traffic?

- Consider inviting people to buy online and pick-up the item in-store, provide in-store redeemable coupons, and offering in-store exchanges and returns.

What is the best way to track the success of my campaigns?...

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