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The impact of opportunity cost on personal and professional life
Evaluating the benefits and drawbacks of different choices
Understanding the concept of opportunity cost
1. Amending website design costs time and money
Website building is an exciting but money-consuming process so it's crucial to get things done right the first time.
If it turns out to be a failure, you'll likely accrue UX debt (tech debt). Therefore, professional expertise must be consulted. Engages in constant testing, tweaking, and checking to ensure no pitfalls.
Moreover, you'll need to re-design your website at certain intervals because new UX trends will arise. Don't put your business in a vulnerable position.
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2. Fulfilling UX generates consumer loyalty
Did you know that it costs five times more to attract a new customer than to enerate repeat business from a current one?
If your UX design provides a simple, hassle-free approach for your clients, they're far more likely to stick with you. Make brand loyalty a priority.
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3. Superior UX saves your business time
By having a superior website UX design you can save time for both yourself and potential clients:
- Strategically located FAQ pages to address common queries
- Chatbot software to manage initial user questions
- A straightforward path down the sales funnel to take payments that cuts out middlemen
- Contact forms that allow users to contact you through automated means thus cutting own on phone calls.
A superior UX can ensure that automated website interactions are a pleasure rather than a chore.
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4. Website UX and SEO go hand-in-hand
All roads begin with Google in the modern world, which means that your quality score needs to be on-point to enjoy SEO success. Solid and appealing UX will reap the rewards of a solid SEO strategy.
Having a messy, poorly-designed website does that does not satisfy the core tenets of great UX is more likely to fall into the dreaded 15-second rule therefore SEO scores plummet and website rankings go down.
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5. Superior UX design increases conversions
A superior UX may not lead to an immediate conversion, but it raises the chances of making an eventual sale.
Consider the journey of your customer and potential customers. Having a superior UX design will help establish a connection with them. You do your prospects no harm by building a bond through efficiency and helpful website UX.
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