Top QR Code Marketing Trends - Deepstash

Bite‑sized knowledge

to upgrade

your career

Ideas from books, articles & podcasts.

published 14 ideas

Top QR Code Marketing Trends

qr-code-generator.com

QR Code Trends Are Shaping Marketing

Everyone today always has their smartphone, most phones have a decent camera, & that camera is capable of doing more than just opening websites. Most smartphone models now come with a built-in QR scanner on the camera app. For those that don’t, there are 3rd party apps.

Not only is it easie...

6

STASHED IN:

30

Encourage impulse purchases by offering a discount or promotion with your custom QR Code.

QR Codes provide customers with a much simpler method of claiming deals and discounts. Rather than searching for voucher codes and inputting them manually, a QR Code will take consumers straight to the...

2

STASHED IN:

28

Brands use QR Codes to close the gap between physical and digital marketing. You’ll find that many brands now use in-store QR Code labels on products. By scanning the QR Code labels, customers can find out detailed specifications about the products.

3

STASHED IN:

27

To build a customer community, include QR Codes that send users to your social media pages.

This technique has been around for a while on platforms like Snapchat, Line, and WeChat. However, it’s become an increasingly popular marketing tactic since Instagram announced its QR Code functional...

3

STASHED IN:

27

Typically, users read between one and six reviews for products before purchasing.

To encourage as many reviews as possible, make it simple for your customers to leave feedback in a place that’s easy for others to see.

Send customers to review websites or offer a landing page where cus...

4

STASHED IN:

27

Instead of unclear paper instructions, Video QR Codes link customers to instructional videos and product demonstrations to guide customers on how to assemble and use the product.

 Add a QR Code to product packaging so that customers can scan new items to access video guides on your YouTube ...

4

STASHED IN:

28

QR Codes are a killer way to offer interactive experiences to visitors. Whether it’s a museum, art gallery, walking tour, historical monument, etc., QR Codes can link users to video, audio, and articles that provide a guided tour of the attraction.

In fact, why not offer a guided tour of yo...

3

STASHED IN:

27

It’s rare to get a plane ticket or concert ticket that doesn’t have a QR Code. QR Code technology has streamlined entry processes to speed up wait times.

To adhere to social distancing measures, many establishments (like medical waiting rooms) are now looking to employ remote queuing. Visit...

2

STASHED IN:

27

Some organizations are using QR Codes to direct customers to company-made playlists on apps like Spotify.

The team puts together a playlist that shows off the brand’s personality. Customers are encouraged to listen to the playlist while shopping in-store, using the product, or benefiting fr...

2

STASHED IN:

27

As can be seen with the track and trace apps developing in the global health sector, QR Codes offer a quick and easy way for customers to check-in at physical locations.

While this is being used to help prevent the spread of infectious diseases, you can also leverage customer check-in to tr...

2

STASHED IN:

27

There are around 27.5 million blogs on the internet today. That’s a lot of competition to beat for readership.

By creating a QR Code, you can funnel readers straight to your blog sign-up page to increase readership with an easy subscription. Add the QR Code to your business cards, merchandi...

2

STASHED IN:

27

Contactless QR Code menus help to improve the customer experience and adhere to social distancing measures. Place a QR Code that leads to a virtual menu on your restaurant tables and marketing materials.

Optimize the QR Code menu by enabling contactless payment through the QR Code link.

2

STASHED IN:

27

Contactless payment systems are the future. While NFC technology (near-field communication) is one of the most popular ways of doing this, payments can only be made from no more than four centimeters away. 

A contactless payment QR Code, however, will go through from any distance, as long a...

2

STASHED IN:

27

Gamification is a technique to foster interactive engagement with the consumer through games.

Event planners will often use QR Code scavenger hunts at physical events to encourage attendees to move around the entire space. These scavenger hunt QR Codes may include links to gifts, promotions...

3

STASHED IN:

27

1 Comment

Discover and save more ideas by creating a

FREE

Deepstash account.

Develop a

reading habit

, save

time

and create an amazing

knowledge library

.

GET THE APP:

MORE LIKE THIS

Thinking about your e-commerce marketing plan for 2022? Use the RACE Framework to create a focussed and well-structured digital marketing strategy.

11 IDEAS