The Core Tenets of Jobs-to-be-Done Theory - Deepstash

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Jobs to be done is an important form of business problem solving and user centred design

The Core Tenets of Jobs-to-be-Done Theory

jobs-to-be-done.com

What Is Jobs To Be Done Theory

JOBS-TO-BE-DONE is a perspective — a lens through which you can observe markets, customers, needs, competitors, and customer segments differently, and by doing so, make innovation far more predictable and profitable.

  • Markets aren’t defined around products, but groups of people trying t...

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The 5 Key Tenets Of Jobs To Be Done Theory

People buy products and services to get a “job” done.

Jobs are functional, with emotional and social components.

  • A Job-to-be-Done is stable over time, customer needs don't change - only evolve.
  • A Job-to-be-Done is solution agnostic.
  • A deep understanding of the cus...

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Jobs to be done is a leading way of writing user and business problems, and when done right it can feed into agile product development, by linking the customer need to the feature.

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