If you already have a few fans, clients, or followers, you’re ahead of the game because you can ask them questions directly. 

• What’s the single biggest result you want to have? 
• What is important about that result for you? 
• What are your biggest challenges? 
• When it comes to your career or business, what do you want to change in the next 30 days? (You could create a workshop around this for your followers!) 
• What sort of project would you like me to do next? 
• More than anything, what would you like me to know? 
• What are some video topics you’d like me to tackle?  

It is important to make sure that you are targeting the right platforms for your message. Platforms can be social media outlets like Facebook, Instagram, and TikTok, where people will likely use them more often than they would their email or text messages on the phone. Or maybe you want to limit your platform to email or newsletters. 

Once you what makes them tick, it’s much easier to tailor your messaging and create engagement. 

What is engagement? For the sake of simplicity, engagement could be defined as ANY action you take on social media! Write articles and create posts based on what they want to hear and specifically what they’d like to hear from you . Speak directly to them, in the first person, using attractive headlines and images. Offer solutions that play off of their fears & hopes as well as speak to their values.

Building your online community takes patience, no matter how much social media content growth seems instantaneous on Instagram and Twitter. Like any other form of marketing or promotion work, it’s important to develop relationships by taking cues from what they enjoy about your product/service while also being consistent when communicating through different networks — they’re worth every ounce of effort spent because these people will likely be the source of life long loyal fans for you (especially if their needs are met).