Focus begins with being organized. Being organized means knowing each projects’ next steps. Having the next steps is the clearest path to staying focused. For as long as you have your next steps, you can operate at a high level of productivity.

Time = productivity

Time * flow = 10x productivity

Flow packs multiple hours of work into one hour. It’s hyper-efficient. Plan for huge blocks of time and schedule calls and meetings around them.

When you catch yourself being lazy, 10x what you're seeing. What if I were like this all the time? What if this is who I am now? Is this the new me?

These questions will send a jolt of holy terror through you. 

To stay focused, find something you truly love and care about so that when you receive that sudden moment of self-awareness and realize the lazy version of you has besieged you, it irks you to no end so that you’ll do anything to not be that way.

The act of telling people (even if they don’t care), will make you still feel accountable to your word because you spoke it out loud.

Deadlines can provide a concrete timeline for getting something done — but make your deadlines real by putting your word behind them publicly and sharing that you’re going to get the thing done with others, even if it’s just on social media. You’ll feel obligated to fulfill your promise.

If you’re struggling to stay focused on a project (i.e., a website, an app, a book, a work of art, a side project), set up a one-page website with an email capture widget.

In a few sentences and photos, describe your goal on the landing page.

Then say something like this:

“If you’re interested in receiving the launch announcement (absolutely no spam), add your name and email to the list and I’ll let you know when it’s live.”

As people sign up, you now have people depending on you to get it done.