INSPIRED - How to Create Tech Products Customers Love - Deepstash

Bite‑sized knowledge

to upgrade

your career

Ideas from books, articles & podcasts.

published 10 ideas

INSPIRED - How to Create Tech Products Customers Love

INSPIRED - How to Create Tech Products Customers Love

by Marty Cagan

MARTY CAGAN

Winning products come from the deep understanding of the user’s needs combined with an equally deep understanding of what’s just now possible.

42

STASHED IN:

114

Technology and Business Intersection

Nine out of every ten products launched fail because they did not achieve their sales goals and in many cases, this happens because of the lack of a proper product management process and a professional to manage it.

The product manager has a mission to solve the problems of consumers an...

27

STASHED IN:

104

The PM has 2 primary responsibilities: Assess opportunities for product development and define the products that will be built to fit these occasions.

The PM needs a productive team around to achieve this:

  • Designers and Users Experience Professio...

11

STASHED IN:

100

The PM must work intensively with a design team:

The interaction designer works to understand the requirements and way of thinking of the target audience, and creates a prototype, also called a wireframe, based on this understanding.

The visual designer contributes the visual interfac...

9

STASHED IN:

101

To understand how best to exploit these opportunities, you need to use a list of questions proposed by Cagan. The key issues are:

  • What problem will this opportunity solve?
  • Who is affected by the problem and how big is this market?
  • What alternatives do competitors offer?...

13

STASHED IN:

113

Discovering A Product

To create a good product, engineers need to build it, consumers must use it, and the product must be valuable for consumers to buy.

To prove this, the PM must use a navigable prototype that offers a minimally realistic user experience so that users can test it. Involving en...

7

STASHED IN:

102

Goal is to create a prototype with which anyone can interact to understand the product without necessarily having to look at its specifications. To prepare this, you will need volunteers.

Bring them together from every source you can: friends, family, classifieds ads. Define which tasks yo...

6

STASHED IN:

103

Be present in every client interview and usability test. Keep your focus on identifying customer needs and find out for yourself how to meet those needs.

An excellent way to gain customer insight is through the user relationship program focused on solving a particular problem.

9

STASHED IN:

103

To help with making hard decisions, you need to create a set of product principles.

Principles should be specific enough to help guide decisions about functionality, target audience, etc.

Another great tool to use in product management is the use of personas: fictiona...

10

STASHED IN:

102

Adapting features indiscriminately to please specific customers, ends up making the product less attractive to the market and hampering its long-term success.

Product improvement should begin with an understanding of what your goals are. You should understand the most important prod...

11

STASHED IN:

102

0 Comments

Discover and save more ideas by creating a

FREE

Deepstash account.

Develop a

reading habit

, save

time

and create an amazing

knowledge library

.

GET THE APP:

MORE LIKE THIS

Understanding Empowered Teams and how they function

19 IDEAS

1 Comment

This book is a delightful blend of inspiration and advice that businesses can follow to create an actionable content business model. It describes a six-step model you can use to do your marketing long before you need it, without even having a product, or spending a lot of money, so your entrepreneurial venture will be a guaranteed success.

9 IDEAS