When you create a new piece of content, be sure to provide links to previous articles in your blog as it does not only boost your content’s SEO, it also provides visitors with a more user-friendly experience. 

Furthermore, the more your audience is directed from one post to the next, the more time they are essentially spending on your site, discovering your content and getting educated. This might even result in conversions and more of your content being shared.

Referral traffic is excellent for increasing your website’s SEO. In addition to providing backlinks from other credible sources increasing your domain’s authority in the “eyes” of search engines, they also might attract more traffic, allowing you to leverage the audience of the site that linked back to you.

Keep in mind, however, that referrals are earned, they are not acquired. In order to get referral traffic and backlinks to your site and blog, your content must deserve that link. It must be quality driven and aim to solve a specific pain, need, or interest of an audience.

Providing a guest post to another reputable site can increase your authority, expose you to a larger audience, and increase traffic back to your site and/or blog. 

Just creating a post and sending it to someone to feature on their blog does not work. You will need to build a relationship with them, make sure your audience and content are compatible, and of course always follow guest posting code of conduct when on someone else’s blog.

Just like posting your content on others’ blogs is beneficial, the reverse is also true. Guests on your site are likely to share the link with their followers, potentially bringing in a new audience to you. 

Again, make sure the content you host is quality driven, relevant, and helpful to your readers.

Getting an interview with a thought leader in your niche can truly do wonders to your site’s visibility.

Not only will it increase your domain’s authority in the eyes of search engines, but similarly to guest bloggers, these individuals are also likely to share the link of the interview with their followers (further increasing your visibility and traffic.)

With a paid promotion, you can ensure that your content is being shown to the right people, at the right place, at the right time. 

Due to their highly targeted nature, paid ads not only contribute to higher visibility, they can even increase the amount of monthly leads your business generates.

Try to find aggregators that focus on specific niches as these will be more likely to attract the type of audience that would enjoy your content. If your content is high quality and resonates with the visitors to that site, it will do wonders for your visibility and increase traffic to your site.

It is important to remember not to be spammy here. No matter how good the quality of your content is, if it is spammed and forced upon readers, it will probably warrant negative effects to your reputation.

Webinars are an interesting, entertaining, and oftentimes engaging tactic to show off your knowledge and build your online authority. Additionally, they are something audiences like sitting down for.

You will need a good promotion strategy backing your webinar. You’ll need to get an audience signed up for your webinar; using social media campaigns can be a great place to start. Emails, reminders, and “last notices” for registration are also great for getting people signed on.

Traditional methods such as email marketing are sometimes (incorrectly) considered to be a thing of the past (especially with social media being a key way to get your message across.) However, it is important to not neglect the power of this tactic. 

Even moderate email blasts to your list can result in significant traffic, but you will need a strategy. 

With more people than ever browsing the internet on their mobile devices, today’s websites need to be responsive. A website that does not load properly, causing visitors to zoom-in, zoom-out, scroll, and adjusts will just be off-putting and will lead to a poor experience.

In order to avoid losing traffic (and reputation) from this, be sure that your website is responsive and comfortably viewable on all screen sizes and devices.

Just as you would find it unacceptable to wait for tens of seconds for a site to load properly, visitors to your site share the same sentiment. 

In order to avoid massive bounce rates, diminishing traffic, and a blow to your online reputation, be sure that your site is also well optimized on the back end. This includes HTML ratios, image sizes, page structure, and integration with third-party plug-ins.

Join Facebook and LinkedIn groups your audience might be in and begin conversations, answer questions, and share your insight. (Twitter chats are also a great place for you to participate and engage in.)

If they have been leaving comments on your posts, engage with them. This will definitely require time, a commodity that in today’s world is extremely limited and valuable, but the pay off can potentially be massive.

Commenting on someone else’s blog brings traffic to yours: by providing additional insight, contributing to the conversations, and answering questions, you will start to expose yourself to new audience members.

See which tactics are working best for your competitors and even learn from some mistakes they have made, and incorporate this knowledge into your daily strategies.