• The trick to learning more and having more success is finding the right way to frame the learning process in your mind. 
• The people who do not see failure in a negative light are more likely to stay on the path of success because they keep trying. 

To avoid failure, one must not concern themselves with failure itself, at all.

Toddlers constantly try new things, unconcerned with failure. When they learn to walk, they don't think about how dumb they might look if they fall and the parents wouldn't punish them if they waren't successful either. The focus is always on the end goal, and the wins are always celebrated.

As a result of constantly failing and trying at new things during that phase of their lives, they discover so many more new capabilities within themselves, and this learning arc doesn't come close to any other time in their lives.

When it comes to games like Super Mario Bros,no one ever picks up the controller for the first time and then after jumping into a pit thinks, "I am so ashamed; that was such a failure," and then never want to try it again.

They think, "I've got to remember there's a pit there; next time, I'm going to come out with a little more speed and jump a bit later."

The focus and the obsession is about beating the game, not how dumb you might look if you get hit by a sliding green shell.

• This concept of life gamification is more than just about having a positive attitude or never giving up, because instead of implying that you're enduring against your true desire to quit, you end up framing a challenge or a learning process in a way that you'll actually want to do it.
• It allows you to feel natural about ignoring
  the failures and trying repeatedly, in the same way a toddler will want to get up and try and walk again or in the same way you want to keep playing Super Mario Bros. Nobody is forcing the toddlers, or you, to continue.

• As a direct result of that attitude of learning and not being focused on the failures, we are able to learn a lot in order to win, in a very short amount of time. 
• This is the Super Mario Effect: By shifting your focus to the princess and treating your life's challenges like video games, you can trick your brain and actually learn more and see more success.