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The follow-up email is a message sent in response to a subscriber action. For example, it prompts customers to upgrade, schedule a meeting, provide feedback, buy other products, etc.
Using an effective follow-up email strategy can build rapport and trust with potential customers. It can also provide you with an opportunity to make an impression before they consider buying from you.
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As a standard guide, wait two or three days before sending your follow-up email.
Other proposed periods for delivering follow-up emails:
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80% of non-routine transactions happen after four or more follow-ups.
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