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The first televised debate from 1960 between John F. Kennedy and Richard Nixon helped Kennedy become more popular, only because of his good looks, while Nixon, just recovered from a recent hospitalization, lost points.
The impact of the television could be easily seen then, as the people who listened to the debate on the radio thought Nixon had won, while the ones watching TV thought Kennedy had.
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Ever since the first televised debate between Kennedy and Nixon, back in 1960, television has been playing an essential role in influencing people's political choices. After sixteen years of break, starting with 1976, televised debates have become standard practice in politics.
What is maybe the most interesting about how television influenced politics is the fact that individuals, as well as parties, are now taking into account additional factors when judging the candidates, such as looks and the ability to debate.
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"Innovation distinguishes between a leader and a follower." - Steve Jobs. Striving not to be a follower.
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10 presidential debates that made an impact
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