Nicholena Moon is in the top 0.06% of Twitch streamers, but she is growing her community through her $MOON coin . Though her audience can interact with her on Twitch, they can elevate their interactions by joining the $MOON Coin Discord server to “talk about gaming, crypto, Twitch, Rally … play in daily Hearthstone games … bid on NFT auctions, and listen to unreleased music.” It’s free to join the Discord server, but coin holders can take on special roles and gain additional benefits.

The emo-rock band Emery has been around 20 years, but it’s taking on the future with its $WALLS coin . It’s set up a private Discord server for holders of at least four coins. They plan to sell special pop-up merch on the server as well as “grow a cohesive, collaborative community that sustains the art at the center while enhancing relationships and value.”

The Tilt has its own coin ($TILT ). While they can be purchased, readers and contributors also can earn them for referring new subscribers, contributing guest blog posts, and more. 

As founder Joe Pulizzi explains: “At The Tilt, we believe that the audience and community we are working to build should also benefit financially."

We’ve also launched a Discord server for The Tilt community, which has their own robust cryptocurrency/coin conversations. You can access it here . (It’s free to join. Some levels are available only to $TILT coin holders.)

You don’t need creator coins to build an audience. In fact, you probably should have at least some audience before you mint a coin. Then, use your coin to grow a community where people can gain an even more direct value of being involved.

When you develop a community, you should be prepared to be active in it. That’s particularly true for communities built through a currency like creator coins. When members have an investment in your content brand, they have higher expectations of what you deliver.