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Using The Bounce Rate Test For Measuring Your Product/Market Fit
The bounce rate is the percentage of users who visit a page on your product, then leave it before taking any action, such as registration or a demo.
The bounce rate is calculated by counting the number of visits without further action and dividing that by the total number of visits.
- A high bounce rate means that the product is not doing a good enough job of attracting visitors.
- A low bounce rate shows that the visitor’s expectations are met and that the product gives a good first impression to its visitors.
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The bounce rate gives valuable information
A bounce rate:
- For good performing e-commerce and retail products is 20% - 45%
- For B2B products, it is 25 - 55%
- For lead generation websites, it is 30% - 55%.
The bounce rate indicates if you are close to your product/market fit.
A low bounce rate indicates how important the problem you are trying to solve and how good your product messaging is. If your bounce rate is over 60%, then your product has some issues.
But, a high bounce rate can also mean that you have a poor design or poor content and/or product messaging.
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