Learn more about product with this collection
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Know your users
Products can be different and it all depends on the type of product you are trying to present and the audience as well. It really matters to whom you “selling” that product. So, in some cases, a long product tour full of action-driven tooltips and various UI patterns might work quite well.
But in other cases, the potential users might not want to be guided a lot. So make sure you take your audience into consideration.
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Functionality
Ask yourself the following questions:
- Are there a lot of things to do within the app?
- Is it an app with only one main functionality or it’s something more complicated?
If you are offering a lot of functionalities, then it might be OK to have a more detailed product tour.
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UI
Is your product UI unique? Sometimes it helps and sometimes it doesn’t help the users to navigate through the app.
But if UI is unique anyways, then you might want to teach a few things about it to the users before they get started.
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Users
Ask yourself the following questions:
- Are your users motivated and excited about trying the product?
- Have you marketed the right audience to get to try the product?
The more engaged the users are, the more they will try to take out of the product tour.
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Choose the right UI pattern
Some folks use tooltips, some use short video tutorials, others use modal windows or hotspots to take their product tours to the next level.
It’s up to you to decide which pattern to choose and which tools to combine with what. Of course, you need to do all of this considering the things I have mentioned earlier i.e. the functionalities of the product and the potential users.
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Test it, test it, and test it
Whatever you do, don’t view it as the ultimate truth. Test it! Once you are done implementing your product tour, use analytics to track and measure whether it works or not.
It’s not that scary to dive into user data, so make sure you do so. Otherwise, you might end up with a cheesy product tour that no one has time or nerves to take.
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