You will have at least three people in your life who are going to support you whatever crazy idea you have. They are your mom, your partner, and your best friend. But these people are not your potential customers.

Your potential customers are people whom you don’t even know. So, go get to know them first!

Based on the above questions, you can come up with a few good ideas regarding where you can start your research.

For example, if your existing users seem to be abandoning the app because of the high prices on selected Premium features, you might want to reconsider the pricing or think about adding new cool features to the packages.

Maybe you need to survey the users, ask for their opinions, establish a conversation with them and gather insights to act on.

Before diving into surveys, interviews, and stuff like that, make sure to form a research hypothesis. It’s like predicting what the results will be. And be prepared to be astonished by the results. A lot of the time, your expectations won’t match with the actual data. And that’s perfectly OK.

Just make sure to have a few options in place. Think about plan B if something seems to be going off track.