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What is Product Ops?
Product Operations, or Product Ops, is a role within a product team that facilitates the easy communication and sharing of resources and data between departments. Itâs an essential role to help cross-functional product teams work effectively and efficiently.
While some companies are still coming to terms with the idea of Product Management, Product Ops already has a blueprint. Marketing ops, sales ops, and DevOps have been an essential part of business for years.
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What does a Product Operations Manager do?
POMs have a passion for problem-solving, and they work out many chinks in your developmentâs armor.
Some of the tasks owned by a POM include:
- Managing which tools the product team uses (communication, road mapping, prototyping, user-onboarding, etc)
- Developing business processes
- Facilitating market research
- Setting goals for teams and individual contributors
- Owning and developing strategies for the teamsâ priorities
- Analyzing data
- Social media sentiment mining
- Analyzing user feedback and NPS scores.
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Product Manager vs Product Operations Manager
- Data: PMs need to be data-driven, but they donât need to be data analysts. POMs have a focus on data-in and handle all aspects from collection to analysis.Â
- Experimentation: Experiments, such as A/B testing, are part of a standard Product Management toolkit. But POMs will usually be more hands-on during the implementation and tracking stages.
- Vision and Strategy: PMs own the product vision, defining the north star that keeps teams aligned and focused on a common goal. A POM helps the PM to define the vision, and to communicate it internally.
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The Benefits of Product Ops
- The benefit of having Product Ops, is that you have someone who understands data like the back of their hand.
- A POM helps to ensure that your teams are using the correct tools, and are using them efficiently.
- By handling a lot of the micro-level tasks, they free up PMs to work on a macro-level.
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Becoming a Product Ops Manager
- The average Product Ops Manager salary in the US is $96,845 according to PayScale and can go up to $127,000. Compared to the same figures for a Product Manager ($84,052 and $122,000), it can be a very lucrative career path.Â
- Product Ops Managers often need more experience. Itâs quite rare to find an entry-level Product Ops Manager role, because it requires a lot of attention to detal.
- Itâs better to get your first job as a Product Manager, get a feel for how you prefer to work, and then make the transition.
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