What’s In a Name? The Different Types of Product Manager - Deepstash
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Starting Off: What is a Product Manager?

Starting Off: What is a Product Manager?

A Product Manager sits at the intersection between technology, design, and business. Rather than having any official authority over people, they act as a leader by guiding teams towards a shared end goal.

Usually they will preside over one particular product, working with designers, engineers, marketing, and business analysts. They are essentially the glue that keeps the whole team working together. They also communicate with stakeholders, own the product vision, have a deep understanding of their customers, and create the product roadmap.

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The different types of Product Managers: part 1

  • Technical Product Manager: Like a normal PM, but who has a strong technical background.
  • Data/Analytics Product Manager. A Data PM will be more adept at data management and analysis. 
  • Product Marketing Manager: Creates case studies, web content, press briefings, product testing, and managing the overall marketing team.
  • Growth Product Manager. They focus less on the life of on product, and more on improving a certain business metric.
  • The associate Product Manager is given a variety of smaller tasks to assist with product development.
  • Product Manager: they influence without authority. 

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The different types of Product Managers: part 2

  • Senior Product Managers will manage a group of products, which means overseeing several Product Managers.
  • Product Lead: They are primarily responsible for new products within a company.
  • Group Product Manager: They direct the product teams responsible for a particular group of products.
  • The Director of Product Management oversees the work of Senior PMs and the teams they lead.
  • The VP of Product has the opportunity to drastically change the direction of PM at a company, and to shape its Product Culture.
  • The Chief Product Officer oversees everything and anything product-related within a company.

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