In order to obtain gifts for all their loved ones, your customers will most likely need to source products from several places. This means that shipping fees can quickly add up. Increase the chances of converting holiday shoppers by offering free delivery during the holiday season.

If you don’t offer free shipping already. If your online visitors have a choice between a similar store that offers free delivery/shipping while yours doesn’t, they’re likely to pick the option with free delivery/shipping, so don’t let your competition get the edge here. 

“12 Days of Christmas” is a common Christmas promotion idea that adds some variety to holiday e-commerce marketing. During this type of promotion, each of the 12 days will typically focus on promoting one discounted item every single day. Starting December 10th, a different product is promoted each day.

This type of promotion does more than mix things up for your visitors – it adds an element of scarcity to your holiday marketing efforts. That’s because each item is discounted for only 24 hours. 

Your packaging says a lot about your brand – and for some consumers, a difference in packaging can be just as important as the quality of your products

If you have the resources to offer holiday-only packaging, you should do so. This won’t just help you make more sales this year – it will impact what your customers think about your brand and may help increase your sales for the year to come.

Looking for an alternative promo to have aside Black Friday season? then here you go! You are welcome. If you’re looking to increase sales over the Christmas period, Click Frenzy or cyber Monday is an easy win.

Discounting comes with its strategic dangers so you might have to sacrifice some margin – but you’ll gain a huge chunk of new customers. If you nurture these folks into repeat customers post-purchase, you’ll make up for the little margin dip.