Async communication means exchanges don’t have to happen in real-time, but rather on the schedule that works best for each person.

It allows people to set their own work hours and collaborate seamlessly across different time zones.

Connecting with teammates on a personal level can be an important component of culture. But team culture and human connection are primarily built by how you work together — not how you socialize together.

Fostering greater social connections won’t create a stronger team culture unless you’re first operating on clear and consistent values in your work. Start there first. Don’t let a focus on creating social connections distract you from all of the other things that create a strong cultural foundation.