Shopping is clearly now an omnichannel experience with customers buying in store, online or switching across both experiences simultaneously.

Within these experiences is a huge customer need that must never be underestimated - Convenience.

Every winning brand know that it is not enough to have limited options. Customers want the flexibility of shipping choices, quicker delivery, various payment options and much more. At the core of this is convenience.

If data is not seen as gold by any brand, then they are already coasting towards extinction.

But data is not just about seeing what is truly happening. It is also about making every attempt to anticipate where the market, customers and the business industry is heading.

The key here is to stay ahead of the game by anticipating market changes that can impact your business so you can make data-driven decisions to keep your brand afloat and winning.

The last point is all about being customer centric. If Toys’rus had put just a bit more focus on listening to what their customers were saying, and studying what their customers were doing and not doing, it may have revealed risks and opportunities within the brand.

When you ignore the importance of the customer’s voice, you may just end up building a brand without the customers you’re looking to win in the first place.

No customers, no business!