How To Research Topics for Your Blog's Content Plan - Deepstash
Ultimate Guide to Reducing Churn

Learn more about marketingandsales with this collection

How to analyze churn data and make data-driven decisions

The importance of customer feedback

How to improve customer experience

Ultimate Guide to Reducing Churn

Discover 62 similar ideas in

It takes just

9 mins to read

Step 1. Outlining Your Blog Strategy

Step 1. Outlining Your Blog Strategy

  1. Determining Your Business Blog’s Purpose (e.g. Attracting quality traffic; Generating leads; Driving conversions; Educating users, etc.)
  2. Setting up Measurable Blog Goals (e.g. Attract X% of the total addressable market (TAM); Increase organic traffic by X%; or Get X% more leads in a year.)
  3. Defining Your Target Audience
  4. Deciding on the Content You’ll Publish (One of the approaches to this is to consider two kinds of content strategies - Publications & Libraries. Publications cover the latest industry news and trending topics.  Libraries focus on evergreen content)

100

283 reads

Step 2. Identifying Your Core Blog Topics

  1. Topic Clusters: Create a ‘pillar’ page that roughly covers a general topic, & usually targets a high-volume keyword; & Several ‘cluster’ pieces of content that focus on specific, long-tail keywords.
  2. Determining Your Pillar Topics: Think about topics as they relate to your product or service. Review your product’s value proposition and persona portrait. Merge your audience's challenges with your product solutions to find a topic.

95

244 reads

Step 3. Expanding Your Topic List

Do topic research using multiple sources, such as:

  • Brainstorming: Industry, User-problem-related, Product/service-related Topics
  • Competitors’ keywords
  • Search and social media trends
  • Keyword research tools

94

282 reads

Step 4. Filtering and Grouping Your Topics

  1. Filtering Keywords by Keyword Volume & Difficulty: focus on keywords with highest volume & lowest difficulty/competitiveness
  2. Grouping Keywords by Topic Clusters: Tie each keyword to a general pillar topic. During filtration & grouping, you may come across a general/popular topic that fits your pillar topic list. Then you can substitute your original topic, or add a new one. Working on a table, introduce a pillar topic column with your 5-10 topics, a cluster topic column with the remaining topics distributed by core pillar topics, & product/feature column for each topic.

95

129 reads

Step 5. Identifying Potential Headlines

Step 5. Identifying Potential Headlines

  1. Matching Search Intent with the Buyer’s Journey: Informational intent (pre-awareness or awareness stage); Navigational intent (consideration stage); Commercial intent (consideration stage); Transactional intent (decision stage)
  2. Identifying Search Intent for Your Keywords
  3. Deciding on Post Types and Headlines

97

217 reads

Step 6. Prioritizing Topics Based on Your Goals

Here are a few ideas on how you can prioritize your article publication in line with your business goals:

  1. According to Your Cluster Topics
  2. According to the Buyer's Journey
  3. According to Volume and Difficulty
  4. According to Your Product or Feature Releases
  5. According to Trends

97

229 reads

CURATED BY

phaedrus

Digital Marketer Welcome to my Deepstash where I share ideas I find most valuable for those who wish learn more about digital marketing!

stash-superman-illustration

Explore the World’s

Best Ideas

200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.

An Idea for Everything

Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.

Knowledge Library

Powerful Saving & Organizational Tools

Save ideas for later reading, for personalized stashes, or for remembering it later.

# Personal Growth

Take Your Ideas

Anywhere

Organize your ideas & listen on the go. And with Pro, there are no limits.

Listen on the go

Just press play and we take care of the words.

Never worry about spotty connections

No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.

Get Organized with Stashes

Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.

Join

2 Million Stashers

4.8

5,740 Reviews

App Store

4.7

72,690 Reviews

Google Play

samz905

Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.

Shankul Varada

Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.

Ashley Anthony

This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!

Sean Green

Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.

Ghazala Begum

Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.

Giovanna Scalzone

Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.

Laetitia Berton

I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!

Jamyson Haug

Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving & library

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Personalized recommendations

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.

Email

I agree to receive email updates