Your Circle Of Influence is the people and networks you already have in place. You can use other people’s knowledge or relationships to get other people’s business. If what you are selling is both valuable and scarce, then you can leverage your Circle of Influence to close more sales. This doesn’t mean treating people like commodities.

You don’t need to come up with ideas for your content. People give you their problems all the time — 

1) in blog posts, tweets, and reader comments,

2) in email submissions and

3) in events or conferences.

Think about what motivates people.

Content, not sales.

Be consistent and put in the hard work. You can’t expect to be successful with 0 dollar marketing if you don’t put in the work of creating content, distributing, engaging and adding value. Be bullish. It’s not enough to show up every now and then. You have to be there regularly, contributing quality content that others know about well enough to read and share with their friends.