The paradox of choice | Barry Schwartz - Deepstash

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It helped me understand the boundaries of freedom

The paradox of choice | Barry Schwartz

The paradox of choice | Barry Schwartz

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Today's Official Dogma

If we are trying to maximise the welfare of our society is by maximising our freedom, and the only way to do so, is by maximising our choices

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Key Insights

  • Everywhere we look, life is a matter of choice
  • The more options there are the easier it is to regret about anything an option has
  • When you have a lot of choices, your expectations rise towards perfection
  • The secret to happiness is low expectations
  • When there a...

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Why Choice Makes People Miserable

  1. Regret and anticipated regret
  2. Opportunity costs
  3. Escalation of expectations
  4. Self blame    

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Negative Effects of Choice

  • It produces paralysis and not liberation
  • Even if we manage to make a choice, we end up less satisfied with what we chose    

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