If we are trying to maximise the welfare of our society is by maximising our freedom, and the only way to do so, is by maximising our choices

Today's Official Dogma

<ul><li>Everywhere we look, life is a matter of choice</li><li>The more options there are the easier it is to regret about anything an option has</li><li>When you have a lot of choices, your expectations rise towards perfection</li><li>The secret to happiness is low expectations</li><li>When there are no choices to make, if something goes wrong the responsible is the world. Whereas, when there are lots of choices to make, you are the responsible.   </li><li>Better choice is not better than some choice</li><li>Too much freedom becomes paralysis    </li></ul>

Key Insights

<ol><li>Regret and anticipated regret</li><li>Opportunity costs</li><li>Escalation of expectations</li><li>Self blame    </li></ol>

Why Choice Makes People Miserable

<ul><li>It produces paralysis and not liberation</li><li>Even if we manage to make a choice, we end up less satisfied with what we chose    </li></ul>

Negative Effects of Choice

http://www.ted.com Psychologist Barry Schwartz takes aim at a central tenet of western societies: freedom of choice. In Schwartz's estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied.  TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers are invited to give the talk of their lives in 18 minutes -- including speakers such as Jill Bolte Taylor, Sir Ken Robinson, Hans Rosling, Al Gore and Arthur Benjamin. TED stands for Technology, Entertainment, and Design, and TEDTalks cover these topics as well as science, business, politics and the arts. Watch the Top 10 TEDTalks on TED.com, at http://www.ted.com/index.php/talks/top10

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http://www.ted.com Psychologist Barry Schwartz takes aim at a central tenet of western societies: freedom of choice. In Schwartz's estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied.

TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers are invited to give the talk of their lives in 18 minutes -- including speakers such as Jill Bolte Taylor, Sir Ken Robinson, Hans Rosling, Al Gore and Arthur Benjamin. TED stands for Technology, Entertainment, and Design, and TEDTalks cover these topics as well as science, business, politics and the arts. Watch the Top 10 TEDTalks on TED.com, at
http://www.ted.com/index.php/talks/top10

The TED Talks channel features the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and more. You're welcome to link to or embed these videos, forward them to others and share these ideas with people you know.

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The paradox of choice | Barry Schwartz

Today's Official Dogma

Key Insights

Why Choice Makes People Miserable

Negative Effects of Choice

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