• Number of posts. Keep in mind that quality and consistency are more important than the number of posts. Stick to a schedule and frequency you can sustain long-term.
• Goals. What are your overall business goals for the month? How can your content support those goals?
• Any important dates. Do you have a new product or service launching, or an event?
• Social media holidays you want to “celebrate”. Are there relevant social media holidays you want to celebrate on your social platforms?

One of the biggest challenges when it comes to social media content is knowing what to post.

When creating content for social media, it is important to share a variety of types of content. Your content should educate, entertain, or sell.

Batch working is a highly focused, topic-specific form of working. When batch working, you divide your work into different hours/days and focus on only one thing at a time. Batch working can be applied to all areas of your life and work, but here we will focus on how to utilize it for content creation.

The idea is that by focusing on one task at a time, you can get into a flow state which is when your productivity and creativity truly flourish. The end result is better quality content in less time.

• Plan a Month of Content: map out the entire month on content.
• Create All Visual Content. Write a list of everything you need from stock photos, custom graphics, videos, Reels, cover images, etc. Once you have the list, it’s time to start creating.
• Write All Captions. By batching captions and following a caption formula, you can quickly write captions that convert your audience.
• Schedule Posts. Now that you have your visuals and captions, it’s time to schedule your posts according to your content calendar.
• Add Hashtags (if posting to Instagram).

• Hook: Grab their attention right off the bat. You have to inspire your audience to click “read more”.
• Value: Deliver on what you promised in your hook and share content that educates, entertains, or sells.
• Call to Action: Tell your audience what you want them to do next (i.e. share, like, comment, click, buy, sign up, tag, etc.). Keep your calls to action simple and fun.