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How to strengthen your willpower
How to overcome temptation and distractions
The role of motivation in willpower
Anchoring your work deeply in the dreams, desires, and communities of those you seek to serve. Itโs about changing people for the better, creating work you can be proud of. And itโs about being a driver of the market, not simply being market-driven.
35
359 reads
โMarketing is the act of making change happen. Making is insufficient. You havenโt made an impact until youโve changed someone.โ
38
282 reads
33
260 reads
It has to resonate with the listener, to tell them something theyโve been waiting to hear, something theyโre open to believing. It has to invite them on a journey where a change might happen. And then, if youโve opened all those doors, it has to solve the problem, to deliver on the promise.
34
214 reads
You have a marketing question, and itโs possible that thereโs an answer.
But only if you look for it.
โ Instead of selfish mass, effective marketing now relies on empathy and service.โ
30
222 reads
Marketing is the generous act of helping someone solve a problem. Their problem.
Itโs a chance to change the culture for the better.
Marketing involves very little in the way of shouting, hustling, or coercion.
Itโs a chance to serve, instead
33
208 reads
41
233 reads
How do I describe my love for this book? It completely changed my view of marketing. He says it is "seeing what others see. Building tension. Aligning with tribes. Creating ideas that spread. It means doing the hard work of becoming driven by the market and working with (your part of) that market.โ Seth Godin is indeed the Father of Modern Marketing.
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