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As a response to the growing global obesity epidemic, the food industry along with the help of the academia, traditionally suggested removing fat, salt, and increasing sugar from products. However, reformulation has it's own limitations:
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The most effective way for food marketers to help consumers be mindful about their health is to encourage healthier food choices. Research show that:
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The behavioral epicurean approach attempts to make small food portions seem "normal." The epicurean approach is affective because it favors sensory pleasure.
Researchers found that consumers choose cheap supersize portions that are larger than they realize which leads to overeating and food waste.
Shoppers don't really notice size decreases more than increases and they don't react negatively when it happens that's why companies won't downsize their products.
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Rather than selling food as fuel as if they were in the energy business, food marketers concerned about public health and the obesity epidemic should consider focusing on eating’s pleasure.
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