Day by day it gets increasingly difficult to engage with your audience due to so many channels emerging, it's challenging to know which is the most effective for reaching your target audience.

Many of us use social media, however, about 80% of consumers say that they don't trust social media at all. There's tremendous amount of competition for consumer attention that we now have to cut back on distractions by curbing notifications to catch our breath.

Consumers have no patience for irrelevant clutter. They now want personalized content and messages that feel like they're created just for them, on their own terms, and timeline.

Browser-based push notifications have emerged as one of the most effective channels for meeting digital audiences' expectations with trustworthy, personalized content they actually want to receive. In fact about 70% of consumers are already subscribed or would subscribe for push notifications to keep up to date on the content that matters most to them.