• Spotlight some of the things customers are saying about you in your posts. Ensure to tag whoever said it so users can see that the recommendations come from a real person.
• Recruit ambassadors to recommend your brand.
• In your bio, state the benefits your product or service offers. "We make gear that helps you stay out longer, travel farther and live longer."
• Use photo captions in your benefits statement. For example, "Enjoy more thrill with no spills."

• Put a link in your bio. The link is your best opportunity to send followers to a destination where they can become customers. 
• Use your bio to state the customer benefit. Add social proof and location.
• You can also use the space for additional calls to action and branded hashtags.
• You can tag any extra IG accounts you want to showcase.

I

• Linktree creates a simple webpage that contains as many links as you need.
• Likeshop recreates your Instagram grid, but every image is clickable.
• Be sure to tag yourself next to any CTA. Then your followers can get where they want to go with minimal effort.

Five hundred million Instagram users watch Stories daily.

• Stories disappear after 24 hours, but they stay when you save them in your Stories Highlights. You can create highlight groups that match specific product lines or campaigns, each with a custom image that stays below the bio on the profile page - almost like a mini catalogue on the app.
• Tell your followers to DM you for more information or to "share this post."