In guided selling, machine language-trained applications suggest content for sales teams to show prospective buyers. The content is based on the user’s sales methodology, the prospect’s stage in the sales cycle and particular industry.

When sellers prepare for buyer engagements, from emails to meetings, AI provides insights-driven content recommendations on what content to share or details to keep in mind.

Guided sales improve your customer engagement, align and automate your sales, services and marketing efforts, enables your sales team to be more efficient and productive, reduce the complexity of your operations, scale your business with automation and process optimization, and close the marketing loop with actionable insights. 

Guided selling is well likened to matchmaking — helping your sales teams match perfect products with customers the first time round, ultimately driving more revenue for your company.

Guided selling helps sales reps to uncover what buyers want and give it to them. Guided selling opens the door to more efficient, accurate and personalized sales.

As an example, guided selling can happen before a customer interaction or a presentation, as preparation, where the software gives the rep prompts as to what content to show or send the prospect. It can also happen within a sales call.