What is Snackable Content and How to Use it to Boost your Digital Marketing Strategy
HubSpot Marketing
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Grabbing attention with snackable content
Snackable content is a short form of easily digestible content that can be shared on social media. It's often visually engaging and can be posted consistently.
In the year 2000, the average attention span of a human was 12 seconds. Now it is around 8. So if you want to grab people's attention, your content should be to the point and be in bite-sized pieces.
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How to offer bite sized content
- The most popular form of snackable content is in the form of bullet-point lists and short videos (videos between 30 seconds and four minutes).
- Infographics are a great way to share high-value information efficiently.
- Remember to leave links and ways for people to follow and subscribe.
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