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Copywriting
Copywriting is a type of text that helps companies and professionals to sell their products or services online and offline. It typically delivers persuasive messages which encourage people to buy the product as soon as possible.
When you use the right words, it can be powerful enough to turn an idea into a successful business. When done correctly, it helps boost sales significantly.
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Copywriting v. Content Writing
Copywriting and content writing, although both are used to connect with audiences online, they have different purposes.
Whereas, the former advertises or markets text that drives sales through the use of e-mails, landing pages, and advertisements. While the latter is usually for entertainment purposes, often educational. The latter comes in the form of blogs, e-books, and informational web pages.
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A 4-Step Plan for a Great Sales Copy
- Step 1: Set your goals by using the framework of the SMART objectives (Specific, Measurable, Achievable, Relevant, Time-based).
- Step 2: Think about your audience and create a message that compels to them.
- Step 3: Deepen your understanding of your target audience and have detailed information prepared to make it irresistible and stand out from the competition.
- Step 4: Design your copy structure. There are already some ready-to-use formulas that are popular such as AIDA, PAS, 4Ps, and Star, Story, Solution.
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3 Copywriting Tips to Sell More
- Always think about what matters to your customer. Don't focus on the product's features solely, but instead you can highlight the value that it brings.
- Use common language. By using the same language it can help them identify/relate to your company.Ā
- Work with emotions. People aren't rational 24/7, which is why it can be useful to use emotions to attract attention and solid logic when explaining the "whys" for them to make an informed decision (most of the time).
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CURATED BY
CURATOR'S NOTE
This article talks about conversion-focused writing and how to create messages that drive sales. Check out the last idea for copywriting tips.
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