Brainstorming is overrated and needs reengineering - Deepstash
Brainstorming is overrated and needs reengineering

Brainstorming is overrated and needs reengineering

buzzedison.medium.com

10 ideas

·

1.14K reads

16

3

Managing Time Like a Pro

Learn more about teamwork with this collection

How to set achievable goals

How to manage time for personal and professional life

How to avoid distractions

Managing Time Like a Pro

Discover 88 similar ideas in

It takes just

11 mins to read

Brainstorming overused

Brainstorming overused

We tell people to think outside the box, yet we don’t function like that in our everyday life.

Brainstorming is an overused technique that generates confined and limited solutions, but we can’t get enough of it. Organizations hold on to old business best practices that have since ceased to be effective without thinking of ways to recreate them.

12

173 reads

Brainstorming has four major components.

  1. Focus on quantity, not quality (Generate as many ideas as possible no matter how wild and out of the world they may seem)
  2. Prioritise original and uncommon ideas
  3. Defer Judgement and avoid criticism
  4. Combine and fine-tune generated ideas

13

153 reads

How we go about it is wrong

Alex Osborn claimed that brainstorming should enhance creative performance by almost 50% versus individuals working on their own. More than six decades after, research has shown that brainstorming hinders the creative performance of individuals in a group.

12

138 reads

Why do organizations engage in brainstorming activities?

  • The assumption is that brainstorming is the best way to generate creative ideas as a group and the idea that we are stronger as a group than we are if we are alone.
  • Brainstorming is synonymous with the creative idea-generating process.
  • A method for organizations to use employees‟ creativity as a way of improving productivity

12

116 reads

Cliché  don't work

Cliché don't work

Think outside the box, don’t limit yourself, go as wild as you can, every idea is welcome. Common chants by managers encourage people to think creatively and come up with creative ideas. But it does not work. Most people cannot function at their peak without some form of structure and tangibility.

13

114 reads

Without direction, most people are uncertain

Without direction, most people are uncertain if their line of thinking is in alignment with the overall ambiguous goal or do they chart a new course altogether. The ambiguity of the task will make them shut down.

13

102 reads

Have we been brainstorming all wrong?

Have we been brainstorming all wrong?

Organizations need to redesign how they organise and conduct brainstorming sessions to get the desired results.

12

109 reads

Remodel your brainstorming sessions.

Re-engineer the Process:

  • Imagine a room of 20 people with a very intimidating leader. His presence in the brainstorming session would limit the free flow of ideas or make people reluctant to share what they might presume to be a silly idea. Or a brainstorming process moderator who just showed up to a brainstorming session with no form of preparation or understanding of the business goals.
  • We can adjust the process to increase the chance of success. Define what ideas are acceptable, and structure your questions in that fashion.

12

85 reads

Make sure everyone is involved

Put all the opinionated people (Those who like to control the direction of a meeting) in one group. If you have a brainstorming session with a group of 16 people, and 4 of those people like to dominate conversations, but them in one group, and have three other groups.

Provide some incentive for active participation. The goal is to get 100% of the participants to work at 100% of their capacity 100% of the session.

12

81 reads

Have multiple brainstorming sessions

Do not rely on just one brainstorming session.

A brainstorming session must end on a good note, with all participants knowing that the result of their efforts will lead to action. Prioritise the ideas at the session, don’t leave it for another day. If you don’t get to the action immediately, you might end up not doing anything about it.

Once you have sorted the ideas, have another brainstorming session to harness the ideas.

12

72 reads

CURATED BY

buzzedison

Business Strategist, Investing in Africa, Tech Evangelist.

CURATOR'S NOTE

Wrote this article more than a year ago, but then repurposed it to Medium yesterday. I am proud of my writing journey. This is a really good article. 🤣😂😂😂. Read and comment

stash-superman-illustration

Explore the World’s

Best Ideas

200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.

An Idea for Everything

Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.

Knowledge Library

Powerful Saving & Organizational Tools

Save ideas for later reading, for personalized stashes, or for remembering it later.

# Personal Growth

Take Your Ideas

Anywhere

Organize your ideas & listen on the go. And with Pro, there are no limits.

Listen on the go

Just press play and we take care of the words.

Never worry about spotty connections

No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.

Get Organized with Stashes

Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.

Join

2 Million Stashers

4.8

5,740 Reviews

App Store

4.7

72,690 Reviews

Google Play

samz905

Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.

Shankul Varada

Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.

Ashley Anthony

This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!

Sean Green

Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.

Ghazala Begum

Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.

Giovanna Scalzone

Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.

Laetitia Berton

I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!

Jamyson Haug

Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving & library

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Personalized recommendations

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.

Email

I agree to receive email updates