Sometimes, things going out of your control could be the reason for disappointing your customer. When that happens, acknowledge it, and find ways to remedy the situation. Sometimes it may also be your fault! Regardless of what it is, find ways to put it right so you can can turn the situation into a better experience for the customer.

If you promised it, deliver it. Be clear on what you are promising, to who you are promising and how you intend to deliver. Meeting customer expectations is the minimum while surpassing it is great! Whatever you do, don’t destroy the trust your customer has in your brand. The customer’s trust provides a bedrock for future transaction opportunities.