"Never let your customer down for petty issues.. Else, you might lose that person's confidence and loyalty, and that means to pay very dearly.."

"A true business-person need not attend hefty B-school or have a cent-per cent track record in life.. You are not selling yourself, but selling a dream to many, a ladder to few, and a credo to yourself.."

"If Plan 'A' didn't work, the alphabet has 25 more letters, and you are expected to know them.."

"Know Your Customer (K.Y.C.).."

"Keep the authenticity/ingenuity of your products of over-arching importance.. Fake toh news bhi hoti hai..!.. Plus, a brand has its sheen because of its honest sales policy, don't lose it out of your habit of cutting corners or out of negligence.. It makes people keep coming back to you and use it better.."

"Always time your product (or service's) launch effectively.. Salman Khan makes more moolah simply by the virtue of his starred films getting released on (Or around) Eid.. Every. Effing. Time. Never. Mind. The. Practical. Mind."

"For a software to work properly, the hardware is crucial (its functionality).. Similarly, for a FAST MOVING CONSUMER GOODS product, its display, promotions, salesmanship, recall-value that affiliates it to the seller/reseller has to be of top-notch and top-priority nature.. Would you buy a cake/muffin/cupcake/pastry from some1 you haven't heard (or seen) much of..?.. Similarly, nobody installs software from unknown sources (unauthorized/not hosted on OS) in their smart devices.. You want the watch to show you the time, and (to) not the time to show you the watch.. Be methodical in approach.."

"As long as you are operating/serving in a perfect-competition Market/industry, you simply have to have a distinctive, suitable, unique name for product/service.. People are kicked by nice names, and of course, their recall-value is on a higher plane than those with random names/logos.. What's in a name..?.. A lot.."

"To be somewhere you could tell with pride, have pride in what your offering is.. When you are in a happy space, in a mindset of self-love and have a peaceful demeanour, you are better-placed to attract respect, fame, reputation and mindspace.."

"If you would try to keep your store neat, clean, organized, clutter-free and well-lit, footfalls are likely to rise over time majorly.. Customers look for a wholesome shopping experience in retail shopping, and like a systematically-arranged and easy-to-locate products range.."

"Money spent on mindful advertising is not wasted money.. Ads are the backbone of any products sales, outreach, recognition.."

"A brand is not built in a day.. It becomes what it can be by virtue of investment in the form of money, attention to finer details, knowledge of competition and market-scenario, consistent quality-delivery, inclusivity, and customer satisfaction.."

Nobody (or nothing) is too big to fail.. Nobody is infallible.. Nobody cares beyond a point.."

'Always believe that Consumer is the king, not an object of gains.. Keep transparency in your dealings with the customer, irrespective of their identity.. And while you do that, remember that 'Caveat Emptor' (Let the Buyer beware) is their right that comes with their purchase of your product/service/idea.. Take and apply their feedback as per a dynamic, ever-changing world.."

"Keep the packaging of products artistic, careful, neat, stylish.. We live in an era when presentation often matters more than content itself.."

"If you can't make it, ^don't^ fake it.. The real deal is about keeping it as close to real as is possible.. Anyone can copy, imitate, plagiarise (Sucks).."

"To be a profit-making businessperson, you have got to be ready to bear loss or failure or both.. No business ever fetched its due dividends by staying out of the experimental, risky, uncertain, unchartered actions zone.."

"There is a lot of merit and monetary value in an excellent idea, if only is carried out or undertaken by a person who knows his/her stuff, and does it out of sheer candour, passion and love for the craft.."

"If you want to make money, build a brand.. If you want to make memories, build a product/service.. If you want to make both money, and memories, build with style.. If you want to make more than money and memories, build a differentiator.. If you want to make sense, build a solution.. If you want to make a living, build harmony.. If you want to make matters worse, build with ego.."

"To enter a market with lots of players in it already, you should have willingness to be a game-changer.. Be clear, consistent, constructive and not shadowy, siloed, sombre.."

"Do not make or answer phone-calls during crucial, consequential meetings or conferences.. Anyone who needs your immediate/urgent attention, intervention should (and should be told to) drop a text, either before (ideally) or after ringing you up.. Work is no time to entertain bull and extraneous conversations.."

"Those who embrace latest technology and its wonders are more likely to make incremental gains and leaderly strides in their pursuits.."

"Follow the leader (or frontrunner) in your field of interest if you absolutely must.. In that, let quality take precedence over quantity in terms of following/fan base/free-spirited friends.."

"If you are not someone or someone's somebody in Consumer Court, you better keep a keen watch on criminal cases concerning deficient service in your city, and the country at large.. Never underestimate the damage that a lawsuit in Consumer Care can inflict on your business.. Better prevent any such incident that brings bad name to you and to your colleagues.."

"Whoever thought flea-markets don't make good money, hasn't been to Link Road, Fashion Street, Crawford Market and Hindmata Bazar in Mumbai (India's financial capital) clearly.. Make a visit in safe, post-Covid-19 times to these absolute Case-Sudy material places of shopping.. Mumbai is always worth the time and money, you can trust my word.."

"Having a business card (better known as visiting card) doubles your chances of welcoming and retaining footfalls or standing out in online search about your offerings.."

"Stress is the biggest killer in the developed countries.. Work on self but avoid stress, worries, anxiety and other mental health afflictions.. Try destressing/unwinding/relaxing techniques effectively while there is still something you can do about the problem.. Don't be the one who lets the situation spiral out of hand.."

"People like to receive freebies.. Ahem Ahem..!"

"A favor you can do to your business is to try out/sample your own product or service (its experience, scope of improvement, impact of word-of-mouth publicity) time-to-time.. Never forget what you assure & promise to the customers, and what in terms of quality and quantity (both) you deliver in lieu of people coming & returning to you, and parting with their hard-earned money.."

Try reading a business newspaper or the business-related news section of regular newspaper on a daily basis.. Keep yourself abreast with business buzz, and constantly upgrade yourself, & your skillset."

Spamming people's inboxes with your product's (or service) promotional material is unnecessary.. If they need to hear from you or know more about your offerings, let them make the first move.. People don't really enjoy decluttering their emails/post/I.M.s as it is.."