Why Are Some People More Reluctant to Network Than Others?
insight.kellogg.northwestern.edu
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The benefits of professional networking
Professional networking has many known benefits. Research suggests that higher status individuals have larger social networks, and seasoned professionals are most actively reaching out to their networks and pursuing new connections.
Yet many people shy away from it. A LinkedIn survey found that almost 80% of professionals consider networking essential to career success, although 40% admit it is challenging.
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How social networks are built
The prevailing wisdom about how social networks are built suggests that people's networks are formed mainly by forces outside of their control, such as the neighbourhood they grew up in, schools they attended, or others' interest in networking with them.
While this is true, new research suggests that individuals actually do have agency in building their networks.
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The connection between beliefs and networking actions
- Research shows that higher income was associated with larger social networks, but only among those who believed that people get ahead by their own talents and hard work.
- For those who believed that luck or help was a main factor of success, wealth was not associated with network size.
- Those who believed that social status is an indicator of someone's quality caused high-status people to network more than low-status people. This is because high-status people believe they offer more value and don't feel they're taking advantage.
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How to find networking more comfortable
Consider the value you bring to the relationship. The more value you bring, the more comfortable you feel about doing this type of work.
Similarly, business leaders desiring to push mentoring and networking should encourage employees to understand their value. Even juniors are indispensable to the success of the project.
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CURATED BY
CURATOR'S NOTE
The ability to network successfully lies in how people perceive their own success and professional value.
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