Text ads need three parts:

1. Headline text. The standard ad headline is 30 characters.
2. A display URL.
3. Description texts. The description text is no more than 90 characters.

Your ad has to be short and to the point. You should narrow your value proposition down to a few words that have an immediate and effective impact.

• Consider how to highlight what makes you unique, such as free shipping or the variety you offer.
• Empower customers to take action. Make it easy to purchase your products or services with calls to action like Order Now, Sign Up, or Get a Quote.
• Include keywords to keep your ads relevant.

To start, make lists of everything valuable about your product or service. Rewrite each item in the least words possible and sting together a few value items.

Keep testing variations to determine which combinations get the lowest cost per click. This can be done using Google's responsive search ads.

Ensure your landing page matches what you're advertising.

Use the Google Search ads integration with the HubSpot CRM to optimize your targeting and drive high-quality leads.

Use ad extensions to make ads easier to interact with:

• Lead form extensions help you generate leads by allowing people to submit their information. 
• Call extensions let you include a clickable phone number in your ad.
• Price extensions show offers in detail so people can quickly find what they want.