A strong and consistent message about yourself will energize every one of your conversations. The encounters you’ll have on your job journey should not be viewed as one-off events. You’ll succeed only when all those meetings reflect the unity and coherence of your message.

A unifying message might sound like this: “I have a passion for marketing, and through a series of increasingly senior positions, I have grown market share and will do so in your firm.” Or, “I have successfully led software teams and am looking to build on this success with a position of broader scope.”

To be dynamic and compelling, you’ll want the scripts you deliver throughout your journey to be well structured.

For each occasion, design a script that has four parts:

• An opening or grabber
• Your message
• Reasons that support your message
• Engagement or a call to action.

Internalize each script, so you deliver your lines with clarity. Make sure you have a script you feel excited about. Once you’re fully invested in it, learn it.

Practicing quietly is excellent, but for the most important meetings, it’s best to rehearse out loud. Practice delivering in front of a coach, friend, or family member. Or record yourself with your phone video camera or computer, so you can review your delivery and analyze it.