Learn more about moneyandinvestments with this collection
How to create a diversified portfolio
How to analyze stocks and bonds
Understanding the basics of investing
The influencer industry has operated in boom times. As more Americans have taken their cues from social media about where and what to buy, brands started to use their marketing budget on influencers.
But if the world is going to face a recession, the influencer lifestyle will come to a halt. It's not clear what the lasting impacts will be.
26
257 reads
30
148 reads
If a recession brings shopping to a standstill, marketers may not return to the type of broad branding campaign currently used in the influencer world.
Marketers are still in demand, but brands may demand evidence that the influencers give them sales, not just exposure.
34
291 reads
In some ways, influencers are more influential than ever. They get more reach now from self-isolating fans.
The recession stands to remake the industry and force it to mature. Massive followings alone won't promise security. Influencers will have to demonstrate their value and remain adaptive to the fast-changing world.
24
169 reads
More like this
7 ideas
What is influencer marketing: How to develop your strategy
sproutsocial.com
10 ideas
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving & library
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Personalized recommendations
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates