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Conducting market research
Analyzing data to make informed decisions
Developing a product roadmap
Vertical progress is more challenging. You have to imagine something that doesn’t exist yet, but it has greater potential rewards. Peter believes that only those who can think outside the box established conventions can understand and change the future.
592
6.51K reads
“Every moment in business happens only once. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. And the next Mark Zuckerberg won’t create a social network. If you are copying these guys, you aren’t learning from them.”
569
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566
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Making small changes to things that already exist might lead you to a local maximum, but it won’t help you find the global maximum.
521
4.15K reads
The importance of moving away from the idea of healthy competition is that competition means there will be no capital left for you. The rest of the capital ‘pie’ will be eaten by your competitors. Therefore, Peter emphasizes the importance of building a monopoly.
502
3.9K reads
518
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511
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Rule 1 : Only invest in companies that have the potential to return the value of the entire fund.
Rule 2 : Because rule one is so restrictive, there can’t be any other rules.
514
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517
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1. The Engineering Question: Can you create breakthrough technology instead of incremental improvements?
2. The Timing Question: Is now the right time to start your particular business?
3. The Monopoly Question: Are you starting with a big share of a small market?
4. The People Question: Do you have the right team?
5. The Distribution Question: Do you have a way to not just create but deliver your product?
6. The Durability Question: Will your market position be defensible 10 and 20 years into the future?
7. The Secret Question: Have you identified a unique opportunity that others don’t see?
610
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”All happy companies are different: each one earns a monopoly by solving a unique problem. All failed companies are the same: they failed to escape competition.”
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"A good idea should be like a girl's skirt; long enough to cover the subject and short enough to create interest."
“Brilliant thinking is rare, but courage is in even shorter supply than genius.”— Peter Thiel
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