Marketing Funnels Explained: What Is Tofu, Mofu, And Bofu | Auditeers
A framework can help to create an effective marketing strategy.
Building a marketing funnel can help you visualise you’re strategies and help develop an effective campaign.
A marketing funnel is a structure businesses use to turn strangers into loyal customers.
A marketing funnel helps envision the entire process of the customer's journey from noticing the business to finally making a purchase. Digital marketers will cast a wide net to get as many leads as possible and then nurture them in every stage of the journey through the purchasing decision.
There are numerous versions of the marketing funnels.
The simple marketing funnel model contains three stages to help visualise the entire process of the journey.
Tofu is the first stage and the wider part of the funnel. Tofu is all about making the targeted audience aware of your business.
Prospects can be drawn into this stage through marketing campaigns such as events, trade shows, advertising, blog posts, infographics, and social media.
Mofu is where you position your company as the best product or service provider to suit the customer's needs.
This stage is used to provide enough value through podcasts, comparison charts and webinars so that your website visitors are interested to learn more about your company and establish a relationship with you.
You can further nurture prospective customers by offering free trials or product demos.
Bofu is where you turn leads into customers. As a marketer, you have already built enough trust with your prospective customers and can present your brand in a compelling way that inspires your prospects to take action.
The bottom of your funnel might look like a limited-time offer for your products or services. Your task is to ensure prospects have enough information about the product beforehand, so they will want to complete the transaction.
Sales and marketing go hand in hand but have different functions.
Both can use the funnel strategy to create revenue for the company.
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